The Best New Beauty Products in February 2025

If lines and wrinkles are a concern, this science-backed serum is the product to try. “What makes Liquid Peptides so exciting is the innovative space in which we’re formulating: in-between peptides and proteins,” says Daniel Isaacs, chief product officer and founding partner. “Our breakthrough Dual MiniProteins are highly powerful like a peptide and potent like a protein. But, the key is their shrunken size, which enables them to best penetrate the skin. Think of them as small but mighty in their ability to target cells that need them most to smooth and firm the skin for rapid wrinkle reduction.”

Clinical testing revealed the following impressive results: In 10 minutes, the serum reduced the appearance of expression lines. In eight weeks, it visibly reduced deep-set wrinkles. In fact, 100 percent of participants showed a clinical improvement in the look of their wrinkles. And, 86 percent agreed the look of their skin’s structure felt firmer.