How To Make Money On TikTok

The first 2020 iteration of TikTok’s Creativity Program — the Creator Fund — promised to pay a billion dollars to creators over three years, per The Verge, but was subsequently dragged by a number of influencers on the platform for paying 20 times less than what the newer program offers today. For example, Mandana Zarghami (@mandanazarghami), an influencer who had a following of almost 35,000 followers when the Creator Fund launched, reported a viral TikTok video with over a million views earning her a paltry $24. Under the rejigged Creativity Program, that number would spike to between $4,000 to $8,000.

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TikTok’s Creativity Program is a monetization platform paying salaries to influencers with higher earning potential than its previous incarnation. To be eligible you must be over 18 years old, make longer videos over a minute, have at least 10,000 followers, and 100,000 views within the last 30 days, as well as operate a personal account in good standing that follows community guidelines. To check it out, find the “monetization” link in your account settings to complete an application and wait for TikTok’s reviewers to get back to you. Once your application clears, you’re free to make content for your audience that can earn you $4 to $8 for every 1,000 views, with the platform’s influencers claiming anywhere from $600 to $1,000 per million views, based on TikTok’s proprietary metrics. Note that it’s not just view count that matters, as audience engagement, originality, and community guidelines all affect your payout.

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