John Cotton, a hundred year old traditional British manufacturer(established in 1916) launched on the B&Q marketplace and share their experience of the launch, early sales and unexpected success in new categories such as Pets.
With their three key brands – Slumberdown, Snuggledown and EarthKind, for over a century John Cotton Group have pioneered Home Textile and Nonwoven fibre production from their head office in Yorkshire.
Launching on the B&Q website was simple, already experience with the Mirakl marketplace platform, they’ve seen early success and are planning for the year ahead. Perhaps more importantly, the B&Q marketplace is winning them new customers, exposing their products to consumers who perhaps wouldn’t have found them through other channels.
In this video we meet Kora Habinakova, Channel Manager – Marketplaces, and Harry Tomlinson, Account & Channel Manager from John Cotton Group:
- 00:00 Introducing Kora & Harry from John Cotton
- 01:34 New John Cotton Earthkind range
- 02:35 John Cotton’s ecommerce journey
- 04:12 Launching on B&Q Marketplace with Mirakl
- 05:28 Managing B&Q Marketplace sales
- 06:18 Integrating with B&Q Marketplace
- 07:22 Sales trajectory since launching on the marketplace
- 08:45 Winning new customers through B&Q
- 11:00 Expanding range on B&Q
- 12:14 Future growth plans with B&Q for John Cotton
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