If a primer isn’t already a step in your routine, now’s the time to add one in. Primers optimize the effects of makeup (and help it last all day), but on aging skin, primers can promote plumper skin, soften fine lines and boost radiance, giving the complexion a flawless finish. The best face primers for mature skin are formulated with ingredients that cater to increasing dryness and uneven skin texture (hyaluronic acid, glycerin and niacinamide, to name a few). Luckily, there are many types of primers, from illuminating to blurring to mattifying, that fit the bill.
We combed through hundreds of reviews from shoppers 40 and older to see what they really say are the best face primers for mature skin, based on longevity, performance and hydration. Keep scrolling to see 13 that get rave reviews.
1 / 13
With a formula of algae, hyaluronic acid and niacinamide, dry skin is no match for this silky gel primer that’ll wow you with how long it holds makeup exactly in place. Pro tips: let it set for at least a minute before makeup and opt for a water-based foundation to complement its water-based formula.
Key Ingredients
Blue agave extract, hyaluronic acid, niacinamide
Promising Review
“I loved this primer from the first time I tried it. It hydrates my face in an incredible way and makes my face look fresh and radiant, my skin no longer looks cracked when I put on the foundation and loose powder.”
2 / 13
Victoria Beckham and Augustinus Bader’s luxurious lines join forces to create a priming moisturizer powered by Bader’s groundbreaking skin-care ingredient, TFC8, a blend of amino acids, high-grade vitamins and synthesized molecules that repair and renew the skin. Wear Original for an invisible smoothing and blurring base or Golden for the same benefits with a bronze glow.
KEY INGREDIENTS
TFC8® technology, black tea ferment, papaya enzymes, micro algae extract, avocado oil, silica
Promising Review
“This product is incredible, liquid gold! So silky to the skin and gives an amazing subtle glow. Friends noticed.”
3 / 13
This nourishing, skin-loving formula is packed with hyaluronic acid, vitamin C, squalane and shea butter to deliver your best skin and keep your makeup in place all day. If you don’t mind a hint of fragrance, grapefruit extract gives it the slightest citrusy scent.
KEY INGREDIENTS
Vitamins B, C and E, hyaluronic acid, squalane, shea butter
Promising Review
“Holy Grail! 40+ must have! Everything goes on smoother. Have re-purchased time and time again.”
4 / 13
This tinted primer (available in four shades) is a shopper favorite. One 45-year-old reviewer said they “completely eliminated foundation from [their] makeup routine” thanks to Filter Primer. Another in their 60s who prefers a “more natural look” said it’s “pretty amazing” how “luminous” their skin looks. “You can see the difference right away,” raved a 50-something customer. More fans reported it gives an “excellent instant blur” and “doesn’t settle into fine lines or dry [their] skin.”
key ingredients
S6Pro Complex®, licorice, butterfly bush, chia seeds
Promising Review
“This product feels so good on the skin and the blurring properties when on video or camera are AMAZING. It hides the little fine lines and wrinkles. Recommending to everyone I know.”
5 / 13
If your skin ranges from combination to oily, and you want a smooth base for a budge-free foundation application, the search is over. Thrive Causemetics blurs, controls shine and grips makeup to keep it solidly in place. It also softens the appearance of large pores and fine lines, both instantly and over time.
Key ingredients
Celery seed extract, flaxseed oil, meadowfoam seed oil, vitamin E, MCT Oil
Promising Review
“I absolutely feel that this is a must to put on my face before foundation. It hides many imperfections and helps to make my face look ‘softer’.”
6 / 13
Keeping makeup flake-free on dry skin can be challenging, but Laura Geller Beauty’s Spackle Skin Hydrate primer will work wonders. Famous for its over-40-friendly makeup, this nourishing primer is made with hyaluronic acid, glycerin and antioxidant-rich botanicals and “sits like heaven” on aging skin to plump, brighten and blur fine lines.
KEY INGREDIENTS
Shea butter, jojoba seed oil, camellia sinensis extract, centella asiatica, squalane, aloe vera
Promising Review
“This has to be the best primer ever for more mature skin. I am 61 and have not used makeup without primer for years. I ordered this along with the LG Baked Balance. Together they are heaven for an older face. I no longer have to worry about crease lines, dryness or fading. I’m quite picky when it comes to my primers, and this one beats them all.”
7 / 13
You don’t have to spend a ton of money to get a quality face primer. Case in point: NYX’s under-$20 plumping primer. This electrolyte-infused primer is super lightweight (it feels more like a serum) and delivers a fresh and supple complexion that wears like a dream under makeup.
KEY INGREDIENTS
Hyaluronic acid, vitamin E, pro-vitamin B5, magnesium, potassium
Promising Review
“This is a hydrating and nourishing primer that works wonderfully on dry, mature skin.
It gives me a more flawless and pore diminished look with or without makeup. A+”
8 / 13
With antioxidants, probiotic extract, vitamins and algae, this silicone-free skin-loving primer does double duty to hydrate skin (thanks to not one, not two, but three forms of hyaluronic acid) and lock makeup in place while feeling like you’re wearing nothing at all.
KEY INGREDIENTS
Hyaluronic acid, niacinamide, probiotic extract
Promising Review
“This primer really has it all. I have combo skin that’s really dry in areas and this was fabulous all over my face. My foundation looked fresh all day and stayed put. I’m 40 and this was the best primer I’ve found so far”
9 / 13
This translucent skin-blurring primer is worth the investment. It says it right in its name: uneven skin texture becomes an airbrushed canvas that freezes makeup in place all day long.
Promising Review
“I’ve never found a more perfect primer for my aging, combo skin…It blurred my pores, softened my fine lines and wrinkles and made my makeup stay in place…Vanish truly makes my imperfect texture smooth and gives much-improved lasting power to a variety of bases I use.”
10 / 13
Sun protection is a must, so if you want to streamline some steps, consider a priming SPF like this one from IT Cosmetics. With an invisible finish and a formula of hyaluronic acid and pro-vitamin B5, it’ll protect, hydrate and smooth skin before makeup.
Key ingredients
Broad-spectrum invisible SPF 50, hyaluronic acid, pro-vitamin B5
Promising Review
“I’ve been wearing sunscreen on my face for over 20 years and this is by far my favorite. It rubs in so smooth and there is no greasy film. I have never burned my face wearing this and it layers under my CC cream perfectly. My new favorite sunscreen!”
11 / 13
Another great SPF option is Supergoop!’s Unseen Sunscreen, now available in both SPF 40 and SPF 50. The 100 percent invisible formula doubles as a pore-blurring, skin-softening primer whose results are hard to beat.
key ingredients
Meadowfoam seed oil, bisabolol, licorice root
Promising review
“I’ve always been a huge fan of Supergoop’s Unseen Sunscreen and couldn’t wait to try the SPF50 formula. It’s just as fantastic as the SPF40, same beautiful gel-like clear texture that feels great on the skin. It applies smoothly, blurring out my imperfections, and makes a great makeup primer.”
12 / 13
If you’re concerned about uneven texture, fine lines or acne scars, this creamy primer from Revlon is loaded with good-for-your-skin ingredients such as vitamin B5, hyaluronic acid and pumpkin seed extract. Together, they smooth and soothe skin and moisturize your face, too.
KEY INGREDIENTS
Vitamin B5, hyaluronic acid, pumpkin seed extract
Promising Review
“I started using primer to help with fine lines and wrinkles in my mid 40s. This product feels thicker than most I have tried, but I haven’t experienced any breakouts and have had several compliments on my skin looking younger, brighter and more even. I do used a full coverage powder and can definitely see it settling into lines when I don’t use this. A HUGE plus is it has the EWG approval and is safe for skin.”
13 / 13
If your complexion looks generally a bit drab, CoverGirl’s Ageless Primer amps up a radiant glow, even under foundation. Creamy and oh-so-hydrating, wear this one with makeup or alone for its skin-perfecting benefits—its formula contains the holy trinity of skin care: hyaluronic acid, vitamin C and niacinamide.
KEY INGREDIENTS
Vitamin C, hyaluronic acid, niacinamide
Promising Review
“Just 2-3 little pumps over my entire makeup-free clean face and immediately saw results. Thin lines and some wrinkles were blurred and my face was pleasantly toned as well. Because of this [primer] I used even less tinted moisturizer…My face looks and feels moisturized all day which is something that every woman over 40 needs more of. I don’t think I’ll ever go back or try out another primer again [after] this one.”