Wynn Nightlife to Debut Groundbreaking Dance-Country Event, Desert Saddle
With their latest event, Wynn Nightlife is out to prove that even in the velvet-lined corridors of Las Vegas, there’s room for a little Southern comfort.
The company, a vanguard of Vegas’ storied nightlife sector, has announced Desert Saddle, its first-ever hybrid dance-country event. The two-day takeover of XS Nightclub is scheduled for December 6-7, aligning with the National Finals Rodeo, the premier championship event for professional rodeo in the US.
Country-influenced EDM, colloquially dubbed “YeeDM,” has experienced a surge in popularity in 2024. Insomniac Events launched a “rave saloon” experience, YeeDC, on the grounds of EDC Las Vegas, one of the world’s largest EDM festivals. Over at SoCal’s Stagecoach Festival, Diplo curated a takeover of the “HonkyTonk Dance Hall” stage and featured Marshmello and The Chainsmokers, among other prominent DJs.
In partnership with Paris Texas, Wynn Nightlife is now poised to strategically tap into this emerging market demand.
“Wynn Nightlife is committed to challenging the status quo by constantly embracing innovation and seeking new opportunities that lead the market demand,” Ryan Jones, Vice President of Wynn Nightlife, said in a press release. “We’re excited to partner with Paris Texas and build on the growing popularity of the country music genre and success of country music festivals, as we see significant potential and long-term success in this market.”
Headliners of the inaugural Desert Saddle event include Kane Brown, Marshmello, Brandi Cyrus, Dustin Lynch and VAVO. Cyrus, the eldest daughter of country music icon Billy Ray Cyrus, has long-championed the dance music community.
“I think my favorite thing about it is just how much of a family it feels like,” Cyrus told EDM.com in a May interview. “The dance music community really is so loving and so welcoming and loves to discover new artists and new music. I think that’s such a cool thing that you don’t see all the time.”
You can purchase passes to Desert Saddle and find more information on Wynn Nightlife’s website.
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