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Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician. 

This path eventually led him to Texas State Optical, where he became President in 2001. Under his leadership, the organization transitioned from a traditional franchise to a member-​owned cooperative, focusing on younger optometrists and leveraging technology such as AI to enhance patient care. 

John’s innovative approach and dedication to mindset have helped Texas State Optical navigate industry challenges, including the impact of private equity and the shortage of optometrists, positioning the company for continued growth and success.

In this podcast for sales managers and executive leadership, Audrey Strong, C. Lee Smith and John Marvin discuss:

Mindset is the Key to Business Success

John emphasizes the transformative power of mindset in achieving success. He believes that having a positive outlook and a growth mindset can significantly influence one’s career trajectory and personal development.

Adapt or Die

The evolution of Texas State Optical is a classic example of adapting to market changes. By transitioning from a franchise to a brand license company and focusing on younger optometrists, TSO has managed to stay relevant in a competitive industry.

AI in Healthcare

Artificial intelligence is revolutionizing healthcare, including optometry. AI enhances diagnostic capabilities and customer service, offering opportunities for improved patient care and operational efficiency.

Customer Experience Matters

n healthcare, the patient experience extends beyond clinical care. John Marvin highlights the importance of service quality, suggesting that practitioners should focus on the overall experience to build credibility and attract patients.

The Need for Sales Credibility

Effective sales strategies require understanding customer needs before offering solutions. John Marvin advises salespeople to engage in active listening and inquiry to build credibility and better align their offerings with client needs.

“Mindset rules everything. Like everything is secondary to mindset and the inner game you play to achieve success. Business doesn’t stay static. So you gotta be able to adapt or die.“

John Marvin

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